Game of Moats: How India’s consumer start-ups are redefining competitive advantage

January 8, 2026

In investing, a moat, as popularized by Warren Buffett, is a business’s sustainable competitive advantage, shielding it from rivals just as moats protect castles.

I have argued in the past that steep valuations in consumer businesses are defensible given deep moats built on brand (mindshare), distribution (share of shelf), and product (habit share).…

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