Ethiopia: Festivals for Sustainable Tourism Development

[Ethiopian Herald] Cultural and religious festivals are one platform that helps promote a certain community's social and cultural values, defining their unique identities. These events, because they have the potential to portray the real values and norms of a given society that are passed down from generation to generation, including their inimitable way of life, their cultural costumes, food, and rituals, get together people from different backgrounds, promote cultural understanding between and among different groups, and

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