Shell called out for promoting fossil fuels to youth via Fortnite game

Climate activists are calling out Shell for partnering with popular video gamers and online youth influencers to promote fossil fuels to a younger generation.

The oil giant, which in July reported quarterly profits of more than $5bn (£3.9bn), worked with Fortnite creators and paid popular gamers on multiple platforms to showcase its “ultimate road trips” promotion, part of a marketing campaign for a new gasoline it calls V-Power Nitro+.…

This data comes from the ChinaPulse.com media intelligence and smart news insights monitoring platform.