‘Funny and kind of sad’: how Clarkson’s Farm has captured Chinese viewers

May 24, 2024

To one Chinese reviewer, Jeremy Clarkson is “a stupid old British man with too much money who farmed for a year without harvesting anything”. To another, he is “the British version of Li Ziqi”, a 33-year-old woman who is one of China’s biggest internet celebrities thanks to videos of herself farming and cooking in the idyllic Sichuanese countryside.…

This data comes from the ChinaPulse.com media intelligence and smart news insights monitoring platform.



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