Kenya: Kenya Emerges as South Africa’s Top Tourism Source in Africa

[Capital FM] Kenya has emerged as the focal point of South Africa's tourism success story, as Statistics South Africa released official international arrival figures for January to November 2023. The East African country has witnessed a staggering 94.2% surge in tourist arrivals in South Africa. This surge in numbers can be attributed to Kenya's strategic decision to simplify the visa regime earlier in the year, coupled with targeted and effective insights-driven marketing campaigns.

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