Africa: 48% of African MSMEs Report Customer Trust Issues in Online Marketplaces
October 20, 2023
[New Times] Forty-eight per cent of African micro, small, and medium enterprises (MSMEs) report that customers lack trust in online marketplaces and websites, according to a new survey by GSMA, a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation that helps business and society thrive.
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