South Africa: The Art of Advertising – When Good Ads Speak to Our National Psyche

April 8, 2021 | News Source: AllAfrica News: Economy, Business and Finance
[Daily Maverick] It's Not Inside It's On Top blends memoir, criticism and cultural commentary around unforgettable moments in South African advertising. The book (named after that famous Cremora ad that some of us will remember, from way back) describes how brands have created definitive cultural moments with ads that have spoken to our national psyche - from 'Yebo Gogo' and 'Glug, Glug' to 'Sgudi Snaysi'. On the cover, Richard Poplak describes it as an alternative history of post-apartheid South Africa. Here is an extract

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